Welcome to The Marketing Apothecary
Where strategy is a science, and success can be brewed.
Your business isn’t off-the-shelf—why should your marketing be?
Think of this as your personal apothecary of marketing magic, where every service is an ingredient, and you get to mix, match, and layer exactly what you need. Whether you’re after a quick tonic for visibility, a grounding blend for brand clarity, or a potent elixir for long-term growth, you can craft a formula that works for you.
How This Works:
Like any good apothecary, everything here is crafted with intention—no one-size-fits-all fixes, just thoughtful strategies tailored to your needs. So, what are you brewing today? 🌙✨
Guided Custom Blends
Take our quiz to find your perfect marketing potion. Tell us your goals, and we’ll prescribe the right mix of services.
Pre-Made Blends
Need a shortcut? Our curated bundles are like expertly blended teas—balanced, effective, and ready to solve the most common marketing gripes.
Self-Serve Potions
Just below, browse our individual marketing service.s Pick one or mix your own formula for a fully custom solution.
👇 It's not magic, it's just marketing 👇
Groundwork
These essential ingredients bring clarity, stability, and direction, setting the stage for everything that follows. Without them, your marketing efforts might sparkle for a moment but won’t have the strength to last. Think of this as anchoring your brand: a steady foundation of strategy, storytelling, and structure. Once you have this in place, growth and visibility become effortless layers, not struggles.
Growth
With your foundation in place, it’s time to move, build, and thrive. These high-impact services are designed to create tangible results, whether that’s deepening engagement, strengthening community ties, or launching something extraordinary.
Elevate
now it’s time to refine, optimise, and expand your impact. These services are designed to help you work smarter, not harder, making every piece of content, every strategy, and every collaboration more powerful and purposeful. Let’s fine-tune your marketing so it works harder for you—smoother, smarter, stronger. ✨
What working with Making A Fuss looks like 🔮
My marketing services are designed to help you overcome common challenges like content creation feeling overwhelming, inconsistent messaging, and struggling to build meaningful connections. I’ve crafted a menu of services that not only simplify your marketing efforts but also amplify your unique voice, allowing you to focus on what you love—creating with purpose and passion.
The Process:
📧 Initial Enquiry
You reach out with your marketing challenges—whether you're launching something new, refining your messaging, or needing a fresh strategy.
👩💻 Consultation Call
We book a call to talk through where you are now, your goals, and your biggest roadblocks. This is where I listen carefully to understand how we can shape a marketing plan that feels strategic, sustainable, and right for you.
✍️ Summary of Call & Recommendations
After our call, I send over a structured plan based on what will be the most impactful for you, including:
-
Suggested services that align with your goals (this could be an individual service, a bundled approach, or a mix-and-match strategy tailored to your needs).
-
A roadmap of next steps so you know exactly how we’ll work together.
-
Transparent pricing with a breakdown of costs, so you always know the investment required for specific outcomes.
📄 Getting Started
Once you decide to move forward, we handle contracts and onboarding to set everything up smoothly.
🗣 Ongoing Work & Communication
-
Miro for visual project mapping – so you always have a clear overview of what’s happening.
-
Email check-ins – keeping communication focused and efficient.
-
Monthly touch-base calls (for the first quarter) – making sure we’re on track, with room for adjustments.
-
Quarterly touch-base calls (for ongoing clients) – as things settle, we shift to quarterly reviews, but you’ll still have the flexibility to adjust focus month to month if needed.
💸 Payment & Budgeting
-
Monthly invoicing based on completed work – so you only pay for what’s been done.
-
Quarterly budgeting – setting an agreed budget upfront so we can plan work accordingly while keeping flexibility in mind.
👇 these people had a great time 😏
Sam Millar, Osborne & Little
Georgia is a delight to work with, she is exceptionally organised and professional, and has a wealth of marketing knowledge.
Before We Work Together...
Marketing often starts as something you think you should be doing. You try posting on social media, tweaking your website, maybe even dabbling in SEO or newsletters. But despite all the effort, it still feels like you're throwing things at the wall and hoping something sticks.
You want your work to be seen, but it’s frustrating when:
👻 The posts you pour effort into barely get engagement.
😩 You feel unsure about what to say—so you either say nothing or overthink every word.
🫣 Marketing always ends up at the bottom of the to-do list because, honestly, you don’t love doing it.
At some point, you start wondering if it's even worth it. If maybe you're just not "good" at marketing.
But the truth is, you don't need to be good at marketing—you just need a way of doing it that works for you.
What It’s Like Working Together
From the moment we start working together, everything starts to feel clearer.
Instead of endless trial and error, you have a structured plan designed around your strengths. Instead of feeling like marketing is a chore, you see how it can be woven into your creative process.
One of my clients put it perfectly:
💡 "Marketing finally makes sense. I have a plan, not just random posts."
Another said:
🎯 "Georgia takes the time to understand you as a person and how you want to present yourself."
For instance, in our case study on turning overwhelm into a playful, strategic marketing plan, we transformed a client's scattered efforts into a cohesive strategy that resonated with their audience.
You start feeling more in control, more confident, and—dare I say it—even excited about sharing your work.
How It Feels When We’re Done
By the time we wrap up, something shifts. You’re no longer second-guessing every word, every post, every decision. Marketing isn’t a looming task you dread—it’s a tool you understand, something that helps rather than hinders.
You know what to do next. Not because I handed you a rigid formula, but because we built a strategy that fits the way you work best.
💬 “I finally feel like I have control over my marketing. I know what to say, how to say it, and I don’t feel weird about it anymore.”
🌱 “Marketing doesn’t feel separate from my creative process now. It just makes sense.”
✨ “I feel like I can actually grow my business now, instead of just hoping people find me.”
💖 "For the first time, I feel proud of how I present my work. My brand finally feels like me."
This transformation is evident in our case study on scaling social media without losing brand identity, where the client felt empowered to expand their reach while staying true to their core values.
If you want to feel this shift for yourself, let’s chat.
You’re Not Alone in Your Challenges
Not every maker struggles with marketing—but for many, it feels like a completely different world. A world full of algorithms, engagement rates, and sales tactics that don’t quite fit with the way you create. It’s frustrating when you pour so much care into your work, yet the marketing side leaves you feeling:
🥱 Like sales depend on being “always on.” Showing up constantly, posting regularly, keeping up with trends—it’s exhausting. You want more sales, but at what cost?
🥲 Like marketing pulls you away from making. You started this business to create—not to spend all your time editing captions, analyzing engagement, or figuring out SEO.
🤑 Like people don’t see the true value of what you make. You know the hours of skill, patience, and expertise behind your work. But communicating that value? That’s the hard part.
🫥 Like you’re shouting into the void. You’re posting, emailing, trying your best—yet it feels like no one’s actually engaging.
🧍 Like you’re figuring it out alone. Unlike big businesses, there’s no marketing department to turn to—it’s just you, trying to piece it together.
If any of this resonates, you’re not alone. This is the reality for so many makers. But what if marketing didn’t have to feel like an uphill battle? What if it could feel… intuitive? Strategic? Even—dare I say—enjoyable?
That’s where I come in. Let's see how these struggles transform when we take a marketing approach built for makers...
Curated Remedies
Small shifts, big impact. If you’re feeling stuck with your marketing, this is about tweaking what you already have so it starts working for you—without the stress of starting from scratch. Get clarity, refine your content, and make your platforms feel good. 📌 Includes: Platform bio audit, content performance review, content repurposing.
Make sure people find you, fast. If your brand isn’t standing out or your website isn’t pulling its weight, this gives you the tools to strengthen your online presence, improve SEO, and show up with confidence. 📌 Includes: Website SEO and branding audit, content repurposing, engagement coaching.
Build relationships, not just a following. If you're feeling isolated, this will help you deepen connections, build engagement, and foster real relationships—so your audience isn’t just watching, they’re invested. 📌 Includes: Retention and relationship strategy, engagement coaching, collaboration research.
A marketing plan that works long-term. Instead of quick fixes, this is about deep strategy, brand clarity, and understanding your audience, so your marketing keeps working without constant hustle.
📌 Includes: Target audience profiling, brand story development, retention and relationship strategy.
One of those remedies sound soothing?
You don't have to go on this journey alone! You can have support that works for you. Click below to explore the curated remedies in more detail.
Any lingering worries about the what ifs, maybes and could bes? Our FAQ page should have the answer you are yearning for.
want to read some success stories?
let's work together 👇
stay in the loop!
Join the wiggly line letter to get insights and updates delivered straight to your inbox! It's been built specifically to support you and your creative business.