You've honed your craft.
You've lived your story.
Let's share it with the world.
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marketing for makers
Making A Fuss started because passionate, talented makers with incredible work were going unheard. Not because their work wasn’t worthy, but because marketing felt overwhelming, unnatural, or like a full-time job they didn’t sign up for.
Let’s be real. Running a creative business isn’t just about making. It’s about selling, storytelling, and sustaining the thing you love—without losing yourself in the process. That’s where Making A Fuss comes in.
Marketing shouldn’t feel like a frantic, high-energy performance. It doesn’t have to mean chasing trends, shouting into the void, or turning into someone you’re not. At Making A Fuss, we help makers like you turn marketing into a natural, sustainable part of your creative process—so your work reaches the people who will love (and buy) it.
Because making a living from your craft isn’t just possible—it’s essential. And you don’t have to do it alone.
ready to feel better about marketing?
Making A Fuss?
Making A Fuss is more than a business—it’s a rebellion..
At its core, this is about helping makers and creatives build businesses that thrive, because when creative businesses succeed, culture, craftsmanship, and storytelling flourish.
🎨 Creativity needs a future. In a world where fast content and mass production dominate, the work of skilled makers deserves to be seen, valued, and sustainable.
📣 Marketing is how we get there. It’s not about being the loudest in the room—it’s about sharing stories in a way that connects, resonates, and raises the value of what we do as makers. That’s why I offer marketing services specifically designed for makers—to help their work find its audience and sell, without feeling forced.
🌍 Creative careers shouldn’t be lonely. Building a business can feel isolating, especially in creative fields. That’s why Making A Fuss isn’t just about marketing—it’s about bringing makers together, across borders, to support, collaborate, and grow as a community.
Because when creatives connect, share, and succeed together, we all win.
👇 these people are winning 🏆
Sam Millar, Osborne & Little
Georgia is a delight to work with, she is exceptionally organised and professional, and has a wealth of marketing knowledge.
the Making A Fuss approach
Marketing isn’t a rigid formula—it’s a conversation, a process, a story that unfolds as your business grows.
At Making A Fuss, I don’t believe in one-size-fits-all strategies. Every maker has a different starting point, different goals, and different energy to give to marketing. That’s why I work with you in a way that’s flexible, visual, and evolving—so we can adjust as we go and tackle challenges as they come up.
If you’re feeling completely lost, don’t worry—the fact that you’re even thinking about it is a great first step. Let’s get a lay of the land together and work out where we’re starting from.
What's different here?
✨ Marketing is storytelling. You’re not just selling—you’re sharing the journey behind what you create. The way you tell that story should feel natural, not forced. I help you find a marketing rhythm that fits who you are and what you make.
✨ Different goals need different energy. Some makers are starting from scratch. Others are launching something new and need momentum. Some are ready to take things to the next level. The key is listening, then finding the right approach based on experience, not guesswork.
✨ We adjust as we go. Marketing isn’t about executing a perfect plan—it’s about finding what works and evolving with it. We’ll shape a strategy that’s manageable now and adaptable for the future.
✨ Cosy, not corporate. No buzzwords. No pressure to be something you’re not. Just thoughtful, practical, and creative marketing support that makes your life easier.
Because marketing isn’t just about being seen—it’s about being seen by the right people, in a way that feels true to you.
Let’s make marketing a natural part of your creativity—without the stress.
looking for inspiration?
why makers?
Craftsmanship is more than a skill; it’s a legacy. Supporting makers means preserving creativity, tradition, and the stories woven into every handmade piece. The work you create—whether woven, sculpted, stitched, or built—deserves to be seen, valued, and sustainable. But I know that turning craft into a business comes with challenges.
Making is Who I Am
I’ve been a maker my whole life. Weaving is where I feel most at home, but I’ve also found joy in glazing ceramics, stitching embroidery, and experimenting with different materials. Making has always been how I express myself, and the maker community has been a constant source of support, creativity, and belonging.
It’s shaped who I am—a cosy gamer, who loves hiking in nature and is inspired by clouds. It’s why I do this work.
The Problem
I see so many talented makers creating beautiful work but hesitating to share it with the world. Even more heartbreaking? Seeing people with incredible talent give up before they’ve even had a chance to succeed—because turning creativity into a career feels overwhelming or impossible.
What Makes Marketing Hard for Makers?
Makers aren’t like other business owners—the challenges are different, and that means the marketing approach has to be different too:
🙌 We’re hands-on people. Social media, SEO, and “content strategy” can feel disconnected from what we actually love doing.
💰 Our work is undervalued. Mass production has trained people to expect cheap, fast, and replaceable. Pricing our work fairly can feel like an uphill battle.
🤔 You don’t just sell a product—you sell the time, skill, and care that goes into making it. That’s a harder story to tell.
👯♀️ Creative businesses can feel lonely. Unlike traditional businesses, makers often work alone. Finding a supportive community is essential.
📹 Makers have a tendency to be more introverted, neurodiverse, or just don’t love the spotlight. Selling yourself can feel unnatural.
🔎 There’s no clear path. Every maker’s business is different. What works for one might not work for another, which is why off-the-shelf marketing advice rarely fits.
There are also bigger structural barriers:
💸 Financial instability – Many makers face inconsistent income, making financial sustainability a challenge.
📈 Scaling difficulties – Balancing growth while maintaining quality and authenticity is tough.
🤝 Networking hurdles – Traditional networking often feels inaccessible or uncomfortable.
A note on my beautiful neurospicy queers:
🌶 Many creative entrepreneurs are neurodivergent, LGBTQ+, or both, which makes it even more critical to support them in telling their stories.
For neurodivergent makers especially, it does mean marketing approaches need to be more flexible, supportive. Systems that reduce decision fatigue, create structure without rigidity, or strategies that don't rely on being ‘always on’.
When these voices are fully supported, creativity flourishes in ways that make the industry more diverse, rich, and representative.
Why This Matters
The world needs more makers, not fewer.
By supporting makers, we preserve craftsmanship, enrich culture, and foster creativity—things that make the world a better, more human place. Creativity is how we process, express, and connect. It brings beauty, meaning, and sanity to the chaos. And yet, the people who create that beauty often struggle the most to make it sustainable.
That’s why I do this work.
Marketing can be natural. It can be creative. It can even be fun. But most importantly—it can be yours. If this sounds like you, let’s talk. Because your work deserves to be seen.
let's work together 👇
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